Efficient Email Marketing Techniques for Increasing Sales

6 Efficient Email Marketing Techniques for Increasing Sales

The number of email users is increasing at an incredible rate every year. By the end of 2022, it is predicted that there will be over 4.2 billion users. Apart from the fact that email remains one of the most popular methods of corporate communication, these figures suggest that email marketing is still a very successful if not crucial method of reaching out to potential clients.Given the fact that over 293 billion emails are sent every day, it’s unavoidable to pose the question. How can you make your business stand out in a sea of emails and increase revenue by increasing open and click-through rates?

  1. Keep your subject lines to a minimum.

Only 47% of email recipients open messages based on the subject line, while personalized messages are 22% more likely to be opened. This demonstrates how crucial subject lines are to the success of your email marketing campaign. Statistics suggest that it’s not just the content that needs to be considered, but also the amount of characters used. In fact, email subject lines containing six to ten words had the highest open rate. Another statistic that works in your favor is that subject lines that convey a sense of urgency or exclusivity have a 22 percent greater open rate.

It can take a long time to come up with the perfect one-liner, even if it appears to be straightforward. Subject lines may make or break the success of your campaign. So, the next time you’re working on one, remember that the more you can say with less, the higher your odds of a successful campaign are.

  1. Choose the Best Time to Send Emails

When it comes to the success percentage of your email campaigns, timing is important. You’re probably hoping for a higher open and click-through rate, so picking the right time is an important factor to consider. Another reason is that your regular users might want to interact with your content (share with friends or on social media, etc.). With that in mind, you should use all of the tools at your disposal to figure out when the optimal time is for them.

There is no one-size-fits-all approach to sending. The type of business you own is also a major consideration. There are various marketing automation solutions that can help you run advanced multivariate testing in order to determine the best timing for communicating your audience, therefore it’s no surprise that 51% of organizations are now employing automation. As a result, your company will save a significant amount of time and resources, allowing you to concentrate on the most critical components of your email marketing strategy.

You may add AI delivery with the help of technologies like these, which basically means that the automation software learns what resonates most with your audience by tracking their behaviors. Based on previous behavior, it takes a set amount of time (from the time people enter your email list) to intelligently determine when users engage most with your app. As a result, users will receive your messages at the most optimal time. This form of email optimization can help you avoid wasting time and money on ineffective email marketing techniques.

  1. Send Emails That Are Mobile-Friendly

Consider sending an email that is visually appealing. However, when you open it on your phone, the images are missing and the appearance is unappealing. As a result, your subscribers are unable to communicate with you. This condition could jeopardize the success of your campaign.

Here are some basic design tips to help your marketing approach avoid your subscribers’ dislikes:

Important text should be centered.

Make emails with only one column.

Have a call-to-action button that is simple to press.

Increase the text size.

Showcase small images

Cell phones are owned by 80% of Internet users, and this percentage is anticipated to rise in the next years. As a result, you should always include a mobile-friendly design in your email marketing approach. Regardless of where your subscribers read their email, make sure you always deliver high-quality emails.

  1. Customers that have been inactive for a long time should be re-engaged.

If you don’t work hard to send compelling and useful material, you’ll lose about a quarter of your subscribers each year. Although email list decay is unavoidable, it can be mitigated to some extent. So, how do you keep your subscribers engaged, or, to put it another way, how do you reactivate dormant customers? To begin, you must first define what inactivity means to you:

What does it mean to you to be inactive, and for how long? Is it, for example, being inactive for two, four, or ten months? Consider what your subscribers are no longer doing that satisfies your inactive criterion. They don’t log in as frequently as they used to, or perhaps they haven’t bought anything in the last month?

Consider all of your subscribers’ actions, both positive and negative, that satisfy your inactive criteria. Many businesses, for example, make an effort to interact with their customers as much as possible. It gets to the point where they’re sending out too many emails, and the subscribers aren’t finding them useful. Also, don’t underestimate the power of a well-designed email. If your emails aren’t user-friendly and mobile-optimized, they’re more likely to be designated as spam, discarded, or never opened. When it comes to the correct plan, you must first answer the questions above before focusing on the re-engagement campaign. The win-back can be executed in a variety of ways. Some companies use “we-miss-you” promotions, as well as discounts and promotional coupons – or both.

Whatever approach you use, you may send a certain number of emails and have no response from your subscribers. In this scenario, the simplest course of action is to just inquire about their email preferences. Allow them to choose whether or not they wish to continue receiving your emails. Spending efforts on subscribers who will not return regardless of your strategy is better for your email marketing success than cleaning up your email list.

  1. Make it personal, but keep your boundaries in mind.

There’s no denying that email customization is a powerful strategy that has been shown to boost the effectiveness of your mail marketing. Personalized promotional mailings had 29 percent higher unique open rates and 41 percent higher unique click rates than non-personalized mailings, according to Invesp. The advantages are considerably more extensive. According to an Epson study, 80 percent of customers are more likely to buy from a company that offers a personalized experience.

email marketing

While familiarizing yourself with your consumers is beneficial, you must be careful not to overstep your bounds. Overusing names will make you appear strange to your customers and harm your reputation. Birthday emails produce 342 percent more revenue per email, 179 percent higher unique click rates, and 481 percent higher transaction rates than advertising emails, according to a study. Isn’t this a compelling incentive to incorporate personalized emails into your email marketing strategies?

However, remember that customization entails more than simply including each customer’s name in the email. There are a variety of additional options, and it’s up to you to experiment and determine which one works best for your email list.

  1. Include a call-to-action
email marketing
email marketing

By including a call to action in the form of a link or other medium, your recipients will be able to learn more about the objective of your email. You don’t want to send an email that will go unanswered. This is the most crucial of all marketing strategies. It can be accomplished by including a link, phone number, or other media to engage your email’s objective.

In Conclusion,

Testing your email messages is the most effective technique to discover what works best for your company. This can help you avoid typos, errors, bounces, and other issues that may have been avoided if you had sent out test emails before the official one.

It’s also worth noting that testing isn’t something you should conduct once in a while, but rather on a regular basis. You may learn a lot about how your subscribers respond by experimenting with different variations of the same email campaign. In your upcoming campaigns, you’ll know what works well and what has to be improved. Email marketing is both a tough and fascinating process because there are so many opportunities for growth and success. It’s a terrific starting point for developing well-thought-out tactics that, when properly implemented, will result in increased sales. Investing a significant amount of time and effort into engaging with your subscribers as they progress toward becoming loyal customers will put you ahead of the competition.